With Twitter now embedded in Apple's mobile devices, there has been an Increase in Twitter's new subscriber sign-ups by 300% over its typical daily rate

Mobile use of Twitter has increased more than 60 percent since Twitter partnered with Apple and the newest iPhone in April. The Twitter CEO, Ev Williams, reported that "the microblogging service has 145 million registered users, up almost 40 percent from the number it had four months ago". As written in an article, Twitter Has 145M Users, Mobile Use Up 62 Percent, Williams also said, "16 percent of all new users to Twitter start using the service via a mobile device now, compared with five percent before". One factor causing the rise in Twitter usage is the fact that there is now a Twitter for iPhone application that was once called Tweetie. This official Twitter for iPhone application helps users feel more comfortable tweeting because users don't have to rely on third-party Twitter applications. An employee from the Terrapin Technology Store explains how he uses Twitter more often because it is extra accessible on his Smartphone. He stated that "many people come into the Technology store asking about the ability to Tweet from an ipad and he has even seen people tweeting as they played with the technology in the store".  Twitter recently launched a new application for the iPad so with that application, the Tweet option embedded in IOS5, and the official Twitter for iPhone application, the company is now handling 250 million tweets per day which is a significant increase from the 90 million Tweets only one year before. In Jeff Bullas's article, What is Increasing Twitter Sign Ups by 300 Percent?, he writes "this integration into the native Apple menu has consequently provided exposure for Twitter to Apple’s 200 million plus mobile customers that it never had before with IOS5 now launched".  In addition to Twitter's increase in number of general customers, the Twitter application is proven to have increased how often people Tweet. This can be seen by the results of a Journalism 150 class poll that was taken which asked if having an iPhone, iPod touch or iPad changed how often you use Twitter. The result was that 52 percent of the class feels that having one of the above technologies has increased their usage of Twitter, 43 percent have not used Twitter more often, and 4 percent do not own any of the technologies. Since everyone in the class was given an iPad touch if needed and are required to Tweet for class, this may have impacted the results because a majority of the students should have an Apple product that integrates Twitter. However, this proves that the majority of the class is using Twitter more due to the fact that they have a mobile device that integrates Twitter. 


Now that Twitter is integrated into so many aspects of mobile devices, 50% of Twitter users are now active every day whereas only 30% of users were active every day in January 2011. This is because people can tweet things that are happening on the go and can let the Twitter world know their thoughts the second they happen. This is revolutionizing how people share information. For example, a news reporter from the Baltimore Sun admitted that having Twitter on his iPhone is changing how he does his job. He can now tweet the news as it is happening without having to be in front of a computer screen. In addition, he can tweet photos and videos of the action by using applications like Qik video and other editing applications. It puts the power of communication in the palm of your hand and tweeting becomes as easy as texting a friend or making a phone call. This is changing printed news because now the information is already shared on Twitter and the printed papers need to share the information from a new angle or more detailed way. The reporter said that Twitter is like a rough draft of an article and it can be scary to take part in because one doesn't have all of the editors approving every word that he writes. 


The audioboo interview below describes the impact that the Twitter button embedded in the Apple mobile device is having on iPhone Twitter users. The interviewee, Paige Hymson states that the Twitter button made it "so easy to use" and "everyone who takes pictures all the time can tweet their photos and share them with their friends and family".  It also allows you to add your location which helps people to keep track of each other's whereabouts.

Overall, the embedding of Twitter on Apple devices is changing how and how often information is being shared. In general, people are tweeting more because of the fact that their twitter accounts are so accessible to them and even just a few screen touches away.